Welcome to NOKAYA
We’re in the business of conquering challenges, and that’s how our journey began. The doubters said delivering premium silk clothing at an attainable price couldn’t be done. We saw it as an opportunity.
Imagine this: we meticulously source the highest quality 19 momme Mulberry silk – the epitome of luxury with the ease of machine care. But that’s just the start. Unlike others who use 16 momme silk and employ design shortcuts, we maintain unwavering standards.
Our clothing is born from denser, more lavish silk, resulting in enduring comfort and sophistication.
AFFORDABLE PRICE MEETS EXCELLENCE
Our approach is distinct. We’re committed to
providing luxury without compromise. Rather
than cutting corners, we’ve honed our process and reduced margins to give you exceptional value. Consider this: comparable luxury items often command £450 to £800, but our pyjamas are priced at £177.
Embracing the digital landscape is our key. No flashy ads. Our products stand strong on their own, backed by our satisfied customers who spread the word. This leaves us free to focus on our forte: crafting exquisite pyjamas and slip-dresses that exude timeless elegance.
PREMIUM QUALITY, THOUGHTFUL PRICING
Here’s our path: we craft styles, prints, and hues that mirror our vision. We source the finest materials, make silk dyed or printed and treated with care, and begin crafting.
Crunching the numbers, we apply a modest multiplier of up to 2.0 (in contrast to competitors’ 3.5 to 12). This covers essentials like transport, imports, and the works.
The outcome? Silk pyjamas and clothing that redefine the standard, offering unrivalled quality at a price that respects your budget.
Welcome to a world where luxury and accessibility coexist harmoniously.
PERFECT PYJAMAS
At NOKAYA, our commitment to product quality knows no bounds. Crafted with meticulous care, our luxurious pyjama sets are meticulously cut by hand and meticulously finished with French seams. We obsess over every detail, right down to the handmade silk piping.
Our collection boasts distinct silhouettes. The #NotSoClassi offers a loose-fit shirt and trousers, a timeless yet refined ensemble.
For an understated elegance, there’s the #QuietClassics slip dress.
Your contentment stands as our foremost priority. We extend an invitation to experience the unmatched uniqueness of our silk pyjamas at an unbeatable price.
Our concept, originally created for SILK STUDIO and built around designer pieces of the highest quality at a considered price, naturally evolved into two new directions. Each one continues our philosophy of crafting comfortable clothing for every kind of rest, elevated to an art form.
Our high-end bamboo capsule with minimalist sleep and lounge sets made from luxuriously soft, dense bamboo jersey. Created for deep rest, refined comfort and mindful everyday rituals.
Classy Morning
Laid-back luxury for day and resort life. Crafted from naturally textured premium linen that breathes and designed with a minimalist, refined aesthetic for those who see simplicity as the ultimate luxury with a touch of effortless elegance.
Linen Studio
Explore each direction to discover how we’ve expanded our commitment to comfort, quality and timeless elegance into every moment of rest, whether it’s a long awaited holiday, a slow Sunday at home or the most valuable pause of all, your daily sleep.
