OUR CONCEPT

 

Welcome to NOKAYA. We’re in the business
of conquering challenges, and that’s how our
journey began. The doubters said delivering
premium silk pyjamas at an attainable price
couldn’t be done. We saw it as an opportunity.

Imagine this: we meticulously source the
highest quality 19 momme Mulberry silk – the
epitome of luxury with the ease of machine
care. But that’s just the start. Unlike others
who compromise with 16 momme silk and
design shortcuts, we have unwavering
standards. Our pyjamas are born from denser,
more lavish silk, resulting in enduring comfort
and sophistication.

AFFORDABLE PRICE MEETS EXCELLENCE

Our approach is distinct. We’re committed to
providing luxury without compromise. Rather
than cutting corners, we’ve honed our process
and reduced margins to give you exceptional
value. Consider this: comparable luxury items
often command $450 to $800, but our pyjamas
are priced at $295.

Embracing the digital landscape is our key. No
flashy ads. Our products stand strong on their
own, backed by our satisfied customers who
spread the word. This leaves us free to focus
on our forte: crafting exquisite pyjamas and
slip-dresses that exude timeless elegance.

The Lady Chemise is cut from Mulberry silk that glistens and has adjustable spaghetti straps.

PREMIUM QUALITY,THOUGHTFUL PRICING

Here’s our path: we craft styles, prints, and hues that mirror our vision. We source the finest materials, make silk dyed or
printed and treated with care, and begin crafting. Crunching the numbers, we apply a modest multiplier of up to 2.5 (in contrast to
competitors’ 3.5 to 12). This covers essentials like transport, imports, and the works. The outcome? Silk pyjamas and slip-dresses that
redefine the standard, offering unrivaled quality at a price that respects your budget.

Welcome to a world where luxury and accessibility coexist harmoniously.

PERFECT PYJAMAS

At NOKAYA, our commitment to product quality knows no bounds.

Crafted with meticulous care, our luxurious pyjama sets are meticulously cut by hand and
meticulously finished with French seams. We obsess over every detail, right down to the handmade silk piping.

Our collection boasts distinct silhouettes. The #NotSoClassi offers a loose-fit shirt and trousers, a timeless yet refined ensemble.
For an understated elegance, there’s the #QuietClassics slip dress.

Your contentment stands as our foremost priority. We extend an invitation to experience the unmatched uniqueness of our silk pyjamas at an unbeatable price.